It will not be a coincidence that the TOMADO bookshelf, which only 4 months ago was exhibited at the Stedelijk Museum, the museum of modern art in Amsterdam, today fills the double page of Holland’s most popular daily newspaper, De Telegraaf.
The well-known newspaper highlights how the TOMADO brand and its products, despite the evolution of time, are still alive and present in homes and in the heart of the Dutch.
TOMADO started its activity in 1923, founded by the Van der Togt brothers. Initially, the business is modest, simple hooks are made of wire, but over time the range is extended to other kitchen utensils. The company later received the commission from the Dutch Household Association to develop metal dish drains, which over time were added to the clothesline and other wire articles to organize the spaces in the home and kitchen.
In 1958 Adriaan Dekker designed the TOMADO bookshelf / bookcase in wire and metal that, while having a low price, is innovative, practical and with an original design. The product quickly enters all homes; from the children’s bedroom to the office, from the kitchen to the living room, where the dark oak furniture slowly gives way to a new minimalist contemporary style. The Dutch houses in the post-war years wanted light and modern things, and these TOMADO-shaped shelves perfectly matched this need. The bookcase was sold in various combinations of black, yellow, red and blue.
In the beginning of the 80s the Metaltex Group acquired the TOMADO brand and over the years further developed its reputation by extending its range and penetration. Today TOMADO products are found throughout Europe.
Even the famous bookcase is revived in new combinations, colors and finishes, which are having a great success, but as the magazine reports “there are still many Dutch houses where you can still find the original 1958 shelf”.
The timeless TOMADO … timeless brand!
