Metaltex renews its brand
The first brand logo (created in 1945, the year Metaltex was founded) was represented by a grid of winding wire making up the name of the company. This first logo strongly emphasized the company’s specialization: production of articles made of iron wire. Thirty-eight years later (1983) the brand underwent a major restyling: the company operates internationally with branches around the world...
Indiaca Swiss Championships
During the past month of June 2012, Ticino has hosted the national Swiss championships of Indiaca. Our colleague from Metaltex Head office Cristina Fontana, former Swiss Champion in the women category, won again the national title with her ladies’s team Group Indiaca Morbio. It’s the fifth consecutive year victory, Swiss record absolute. With the mixed team...
Marketing Meeting 2012
From 3 different continents 50 executives of the Metaltex branches, gathered in Budapest to discuss new products and marketing-sales strategies. 2013 will be a year of big changes for Metaltex: The Group will continue with the development of several new appealing products allocated in the three major areas in which Metaltex specializes: small kitchen utensils, storage and organization and...