For several years, the Mexican subsidiary has been one of the fastest growing branches of the Metaltex Group. The secret of this success is a balance between prudent management, focused assortment, trade policy and the ability to be dynamic. These tools have been used in recent times through a direct approach to the final consumer, via the use of social networks...
The Metaltex annual Marketing Meeting was recently hosted, for the third time, in the Netherlands. The first meeting was held in Breda (1994), the second in Amsterdam (2003) and finally this years, in Rotterdam. The whole weekend was superbly organised by Metaltex’s impeccable Dutch branch. During the two days, several issues were addressed...
CHROMETHERM® is the new exclusive metal coating and latest innovation by the METALTEX Research and Development team, recently launched by METALTEX at Ambiente; the international trade fair for consumer goods held annually in Frankfurt. CHROMETHERM® gives a protective finish to metal products that replicates the appearance of traditional...
Metaltex introduces CHROMETHERM®, a new and exclusive coating with a chrome finishing look. Metaltex latest accomplishment in Research&Development: an innovative eco-solution that significantly reduces impact on key environmental indicators in comparison to the traditional method of chrome plating.
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Last week (25-29th August), the women’s Indiaca team of SFG Morbio competed in the Indiaca World Cup, held in Saitama City, Japan. Where our colleague Cristina Fontana from Metaltex Switzerland (second from the left, no. 24) added another gold medal to her already established collection. After cruising through the qualifying rounds top of the table, Morbio then passed their toughest test yet in the semi-finals, beating the dreaded Swiss...
Last week Metaltex Mexico had the opportunity to present some of our emblematic products in CIMACO chain store, at the cities of Torreon and Saltillo, Mexico. It was a cooking demonstration where we used some of the dishes of our wonderful “MyChef” recipe book; delicious chicken crepes in poblano sauce and chocolate spread crepes with bananas and strawberry. We had an enthusiastic audience of about one hundred guests...
A great friend of Metaltex, the hotelier and restaurateur Oscar, opened the Pavilion from the Marche at EXPO 2015 in Milan. The life of Oscar is a great Italian story, made of commitment and passion for his own work. Oscar, with the help of his wife Amorina, began his business with a small bar with a food shop. The bar was then transformed into the restaurant “Oscar e Amorina” in Montegiorgio...
In honour of its 70th Anniversary, Metaltex held its annual Marketing and Sales Meeting alongside the majestic scenery of Lake Como, an area close to where the company was originally founded in 1945. The agenda hosted a fruitful list of topics that were presented and discussed during the 2-day meeting. The CEO of Metaltex Group, Sergio Morandi, presented a new exclusive surface treatment for Storage...
2015 brings a prestigious milestone for Metaltex, our 70th year anniversary. The old saying goes: “You’re only as old as you feel” and from looking round the Metaltex booth at Ambiente 2015, being 70 years old couldn’t feel any younger for the company. Aligning with current market trends, ‘Colour’ was the focus of the show and the Metaltex stand emitted an array of colour... ...
Professor Carlo Pizzichini has been appointed ‘Academic Correspondent of the Class of Painting’ at The Academy of the Arts of Drawing in Florence, for recognition of his work in artistic Research and Experimentation The appointment took place on October 18...
