2018
Metaltex launches POLYTHERM® Copper, a metallic color variant in a new reddish-brown tone, an alternative for the market to the classic silver color of its POLYTHERM® coating.
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Tomado bookshelf at the Stedelijk
The TOMADO bookshelf is an original modular shelving system, truly a timeless work! Designed by Adriaan Dekker in 1958, it was immediately a great success. A simple and minimalist product, easy to assemble, modular, suitable for many environments but, above all, a Design Product. In 2010 the Dutch Post Office issued a stamp commemorating its 50th anniversary...
Polytherm® Copper
This fall Metaltex dresses its best sellers of storage & organization for the kitchen in copper color. The trendy metallic color that thrills bloggers and furniture experts is now available in the exclusive range of Polytherm® coatings. Polytherm® Copper is the name of the finishing of this new line of wire products which serve to improve organizing of kitchen space. The peculiarity...
Marketing Meeting 2017
Last month (May 2017), Metaltex held its annual Marketing Meeting at the Europa Park (Rust) in Germany. Two full days were organized with the purpose of presenting new products for the 2018 season. We focused on the latest changes in the market, the company itself and its positioning...
Ambiente 2017
Ambiente 2017 has just concluded with a positive outcome for Metaltex. The new products presented during the fair, added to a vast range of products that we offer. For instance, for our “Kitchen Family”, we’ve received a lot of interest in SLICY, a tomato and mozzarella slicer with anti-slip base, which comes...
Ethical Style Guide 2017
The consumer interest in sustainable products is worldwide growing. Many producers are adapting to this new trend and at Metaltex as well we are investing in our own ecological solutions. Our company has recently launched the new Chrometherm® treatment – an eco-friendly solution. Our Chrometherm® treatment has been published in the “Ethical Style Guide 2017”...
2017
Metaltex transfers its production center from Guangzhou to Yangjiang (in Guangdong), becoming the new headquarters in China. The new facility covers an area of 30,000 m² of which 10,000 m² are covered, integrating two companies of the Group:
• Yangjiang Metaltex Housewares for the production and storage of goods
• Yangjiang Metaltex Trading for sourcing and quality control
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Metaltex Mexico: over 100,000 ‘likes’ on Facebook!
For several years, the Mexican subsidiary has been one of the fastest growing branches of the Metaltex Group. The secret of this success is a balance between prudent management, focused assortment, trade policy and the ability to be dynamic. These tools have been used in recent times through a direct approach to the final consumer, via the use of social networks...
Marketing Meeting 2016
The Metaltex annual Marketing Meeting was recently hosted, for the third time, in the Netherlands. The first meeting was held in Breda (1994), the second in Amsterdam (2003) and finally this years, in Rotterdam. The whole weekend was superbly organised by Metaltex’s impeccable Dutch branch. During the two days, several issues were addressed...
Ambiente 2016
CHROMETHERM® is the new exclusive metal coating and latest innovation by the METALTEX Research and Development team, recently launched by METALTEX at Ambiente; the international trade fair for consumer goods held annually in Frankfurt. CHROMETHERM® gives a protective finish to metal products that replicates the appearance of traditional...