It has been 6 years since the annual Metaltex Marketing Meeting was last held in Spain. Traditionally it would have been performed in Valencia, site of the Spanish Metaltex branch but this year as a change of scenery the popular city of Barcelona was chosen as the meeting point for the 3-day event. During which the sales managers from all over the world gathered to attend the presentations of new products and merchandising tools that their marketing colleagues proposed to launch in 2020.
The meeting took place in one of the more recently renewed areas of the city, now famous amongst Barcelona’s citizens: the technological and innovation district called @22. This new urban area apart from becoming home to more than 4’500 companies has also created enhanced leisure and residential spaces much needed for this constantly growing cosmopolitan city.
During the meeting many interesting new products were presented, several kitchen organizer solutions as well as a variety of other interesting topics regarding market trends, new European law of conformity which will affect the use of plastic materials, social and ecological sustainability and also the renewal and introduction of communication tools that are important to have a positive impact amongst our clients and consumers.
Metaltex would like to thank all the Metaltex Iberia team, which helped in organizing this important company event as well as all the participants for contributing to a successful 2019 meeting.
